Have you seen youth groups advertising on the side of the road for a car wash? Which ones were the most effective in drawing in customers? Usually, the ones with a larger number of people holding signs or shouting to passing cars, right? They draw more attention when they have groups of people in more than one location all pointing to the same location. Ah-ha! A real life example of how social media marketing works! You’ve got someone calling your attention to your message over on “Twitter Place” around down the road from your main event. Another group at “Facebook Corner” telling you to come right in. You may have more detailed information right before you get to the main event on the “LinkedIn Placard” just outside. People coming in different directions may see all the groups, or they may only see one of the groups in their particular lane. They get more business when they’re visible in more than one location.