All Together Now

Have you seen youth groups advertising on the side of the road for a car wash? Which ones were the most effective in drawing in customers? Usually, the ones with a larger number of people holding signs or shouting to passing cars, right? They draw more attention when they have groups of people in more… Continue reading All Together Now

What is social media? Don’t you mean virtual marketing, not viral marketing?

Every year Merriam-Webster Dictionary adds new words to it’s lexicon. New for 2009 are words like webinar and edamame, but Merriam-Webster Dictionary has not yet added “social media” or “viral marketing.” They are too new for many to know what they mean without further explaination. I only heard them myself a few months ago. So,… Continue reading What is social media? Don’t you mean virtual marketing, not viral marketing?